My motivation to change something for the better.

I am a Cradle to Cradle advocate.

I believe that we can solve the environmental crisis of our time. How can we tackle climate change, desertification and starvation of large populations?

With Cradle to Cradle, a design concept which takes nature as role model. Products are designed to be recycled —  in either biological or technical cycles. Waste becomes obsolete. Materials are nutrient for new products. 

Changemaking now

My involvement

Who founded the Cradle to Cradle design principle? 
The Cradle to Cradle design concept was founded in the 80s by the US American architect William McDonough and German chemist Michael Braungart. Today, there are more than 11,000 products which are Cradle to Cradle Certified.
What are the Cradle to Cradle Certified Product Standards?
Material Health
Materials are safe for humans and the environment. 
Product Circularity
Enabling a circular economy through regenerative products and process design.
Clean Air & Climate Protection
Protecting clean air, promoting renewable energy, and reducing harmful emissions.
Water & Soil Stewardship
Safeguarding clean water and healthy soils.
Social Fairness
Respecting human rights and contributing to a fair andequitable society.
Who certifies?

There is the Cradle to Cradle Products Innovation Institute as an independent institution as well as the EPEA in Hamburg, Germany.

Where can you find Cradle to Cradle Certified Products?
In summer 2020 my sister and I founded Our aim to is to make it as easy as possible for you to find the right products. We are "The Online Search Engine for Cradle to Cradle Certified Products". 

Ready to become

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